Team
FIT has been developed by researchers at the University of Plymouth and Queensland University of Technology.
FIT is supported by substantial scientific research on the role of imagery in motivation. Our team's work combines basic science with real-world application. We conduct laboratory studies to test the psychological mechanisms driving motivation, psychometric studies to develop better tools for measuring desire, qualitative research to co-develop new interventions, and clinical trials to evaluate FIT against other techniques. You can read more about these studies on our Research page.
Team Members
Professor Jackie Andrade
Jackie is one of the originators of FIT, an author of Elaborated Intrusion theory, and principal investigator on the first trial of FIT for weight loss. She leads the FIT team at the University of Plymouth
Professor Jon May
Jon is one of the originators of FIT and an expert in the relationship between cognition and emotion
Dr Jon Rhodes
Jon Rhodes uses FIT to build motivation in sport, defence, and corporate teams. His research shows the benefits of FIT for elite athletes. He co-founded Imagery Coaching with Joanna Grover in the USA
Dr Tracey Parkin
Tracey Parkin is a registered dietitian, researcher, and FIT practitioner
Despina Djama
Despina is a doctoral researcher whose work focuses on resilience in the workplace. She led the first trial of group-delivered FIT for building resilience.
Louise Crichton
Lou is a PhD student evaluating FIT as a vehicle for delivering better sexual relationship support. Lou uses avatars to conduct live but anonymous discussions with research participants.
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