How FIT beats cravings
Mental imagery drives cravings but FIT transforms it into a powerful tool for change
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Lose weight, stop smoking, exercise more: the psychology behind positive behavioural change
Whether it’s reducing alcohol consumption, increasing physical activity, or promoting healthy eating, researchers at the University of Plymouth have found that mental imagery plays an integral part in changing habits.
By Kim Thomas for The Guardian
Empowering change through science
How FIT transforms client outcomes
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